How much of what we say, feel and do is under our conscious control? How much is not? And most crucial of all: if we understood how our unconscious worked – if we knew why we do what we do – could we finally, fundamentally, know ourselves?įrom checking a dating app to holding a cup of coffee or choosing who to vote for, our unconscious secretly governs everything we feel, think and do. A brilliant and convincing book.’ – Malcolm Gladwell, author of Blink and David and Goliath

‘John Bargh's Before You Know It moves our understanding of the mysteries of human behaviour one giant step forward. Because the unconscious works in ways we are completely unaware of, Before You Know It is full of surprising and entertaining revelations as well as useful tricks to help you remember items on your to-do list, to shop smarter, and to sleep better.īefore You Know It is 'a fascinating compendium of landmark social-psychology research' ( Publishers Weekly) and an introduction to a fabulous world that exists below the surface of your awareness and yet is the key to knowing yourself and unlocking new ways of thinking, feeling, and behaving.A groundbreaking work of non-fiction revealing the powers of the unconscious mind, and explaining how we can learn to harness this power to think, act and live better, in the tradition of Malcolm Gladwell's Blink and Daniel Kahneman's Thinking, Fast and Slow. With infectious enthusiasm he reveals what science now knows about the pervasive influence of the unconscious mind in who we choose to date or vote for, what we buy, where we live, how we perform on tests and in job interviews, and much more. Bargh takes us into his labs at New York University and Yale-where he and his colleagues have discovered how the unconscious guides our behavior, goals, and motivations in areas like race relations, parenting, business, consumer behavior, and addiction.

Bargh takes us on an entertaining and enlightening tour of the forces that affect everyday behavior while transforming our understanding of ourselves in profound ways.ĭr. John Gottman said was 'the most important and exciting book in psychology that has been written in the past twenty years,' Dr. John Bargh has conducted revolutionary research into the unconscious mind, research featured in bestsellers like Blink and Thinking Fast and Slow. John Bargh, the world's leading expert on the unconscious mind, presents a 'brilliant and convincing book' (Malcolm Gladwell) cited as an outstanding read of 2017 by Business Insider and The Financial Times-giving us an entirely new understanding of the hidden mental processes that secretly govern every aspect of our behavior.įor more than three decades, Dr.

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